SEO and Google Ads for business growth : A guide by Vijisha, Digital Marketing Specialist in Malappuram
In today’s competitive digital scenario, the construction of online appearance is no longer optional – this is necessary. As a Digital Marketing Specialist located in Malappuram, I am dedicated to help all sizes of sizes, which prepares the power of digital platforms to grow and succeed. My website, vijishinu.in, is a reflection of my commitment to provide result-driven marketing solutions.
Among many devices in Digital Marketing, Search Engine Optimization (SEO) and Google ADS (PPC) are two of the most powerful strategies for running, raising conversion and building brand visibility. But how do they work – and why are they so importantS
What is SEO?
Search engine optimization (SEO) is a process of improving your website visibility in organic (non-payment) search engine results. When corrected, SEO brings long -term traffic to your website by helping to rank high on platforms such as Google.
Key Benefits of SEO:
- Continuous Traffic: Unlike paid advertisements, organic traffic still flows when you stop spending
- High Trust Factor: People rely on more biological search results than ADS
- Cost-effective: Lower ongoing costs compared to paid campaigns
- Better user experience: SEO improves the speed, structure and mobile compatibility of the website.
How SEO Works:
- Keyword Research: To find out what your audience is looking for.
- On-Page Optimization: Optimizing titles, meta descriptions, and content
- Technical SEO: Improve the speed, security and mobile purposes of the site.
- Backlink Building: Earning high quality links from other websites.
- Local SEO: Important for targeted location-based discoveries-Malappuram businesses
What is Google Ads?
Google advertisement (formerly known as Add words) is a pay-per-click (PPC) platform that allows businesses to advertise in search results and in Google display network. It is ideal for immediate traffic running and reaching highly targeted users.
Major benefits of Google Ads
- Quick results: appear immediately on the first page of Google
- Laser targeting: target by location, device, age, interests, and more.
- Full Budget Control: As much as you want or as much as you want.
- Advanced Analytics: Track every click, impression and conversion.
- A/B test: Test various messages and offers easily
where Google advertisement works best:
- product launch
- Seasonal campaign
- Local major generation
- Beating competition for high price keywords
Why do you need both SEO and Google Ads for business growth :
Why is it here:
Many businesses ask: “Who should I use?” The best answer is both
A joint strategy manufactures the trust, win quickly, and ensures that your business shows to see your audience.
Local relevance: Why it matters to Malappuram businesses
As someone from Malappuram, I understand the unique challenges and opportunities of local businesses. Whether you are a retailer, service provider, or entrepreneur, having a strong digital appearance means that your customers can find you first – before your rivals
Investing in SEO helps your website rank for location-based discoveries:
- “Best Marketing Agency in Malappuram”
- “I have digital marketing services”
- “SEO Specialist in Malappuram”
Running Google advertisements at its top ensures complete coverage, especially for local discoveries and time-sensitive propaganda.
Actionable tips to start
- Audit your website for SEO readiness.
- Identify the high-entant keywords using a tool like Google Keyword Planner.
- Run a Google Advertising Campaign, targeting your most profitable services.
- Track the conversion using Google Analytics and Google tag manager.
- Get experts aid if you are uncertain – iconic marketing is constantly developing.
SEO keyword to target for ranking:
Here are some keywords that you can naturally include in your blog and site content:
- Digital marketing Specialist
- SEO specialist in Kerala
- Best SEO Services in Malappuram
- Google Advertising Advisor in Kerala
- Online advertisement malappuram
- Local SEO Specialist Malappuram
- PPC specialist in Kerala
- Vijisha digital marketing
Let's take your business online
If you are ready to increase your online appearance, increase traffic and change more leads, then work together. I provide personal digital marketing solutions to your goals, whether you are a small business or an extended brand.
To know more, go to vijishinu.in, or contact me for a free consultation today.